Friday, 24 July 2015
The creative brief – 5 simple steps
A creative brief is one of the key things we like to get to right here at Design Force. Personally, we like to scope this process out with you...getting a feel for your role, your organisation whilst asking questions that really get under the skin of what it is you’re trying to achieve.
Often we see communications that isn’t considered or fit for purpose. That’s a real shame in our eyes as marketing budgets need to work harder than ever these days. We get that!
We’d always approach the creative brief together but just in case you wanted a little guideance, here are 5 steps to help.
Step 1 – What are you aiming for?
In its simplest terms what is it that needs be done?
Step 2 - Project Introduction
No one can immediately understand what’s in your head, only you know that. You need to help the agency build up a picture of you/your organisation and then the project in hand.
Step 3 – Who are you talking to?
Can you paint a picture of the types of people you want to receive and resonate with your brand/product / message? Don’t worry there can be lots of different types of people you are aiming your marketing at.
Step 4 – Project specifics
What do you already have in place? Do you talk to your audience in a particular way,
does your organization already have brand values or a mission statement?
Step 5 - The Single Minded Proposition (SMP)
Last but certainly not least! What is the single most important message you want to communicate? This should be the one thing you want your reader to remember once they have seen your marketing.
Whilst the above outlined steps provide a great start, it may be that even the first steps needs a little work.
Don’t feel stuck…Talk to us about the great work we’ve been doing in our brand workshops!