Wednesday, 29 November 2017

Welcome to THE GRID

At Design Force we work with some amazing clients.  

Stonewater one of the UK's leading housing associations asked us to help them as they started out on their digital transformation journey.    

The brief was to create an interactive game to be played with over 650 colleagues at their colleague conference.    

This is the story of the journey to THE GRID collaborating with the amazing team at Stonewater to create a unique and innovative way of engaging a whole organisation through organisational gameplay. 

To view a short overview of the project 

To view the full case study 

Are you transforming? Do you want to engage your people? 

If so, let’s engage, it would be great to speak to you, and help bring your digital vision to life. 

Call Design Force on 01772 643973 or email me

Recognising the value of great people Stonewater Values Awards Video Book

The Brief

Design Force were asked by Stonewater to help provide an innovative way to recognise colleagues who had been nominated for one the organisations Value Awards.
The awards celebrate the amazing things colleagues do every day across the organisation.
200 nominations were received and the winners were announced at the organisations colleague conference.
Stonewater wanted to present an extra surprise gift to the winners at a special GOLDEN TICKET evening they attended following the conference.
The brief was to design and develop a video book that would feature both the awards ceremony video and also a special animated video of each of the winners that they could take away as a unique memento of their achievement.

The Result

A beautifully designed video book featuring 2 special videos. The awards ceremony video automatically played when the book was opened.
The team at Design Force created a second animated “Lowdown” video that featured content supplied by each of the winners.
Simon Brindle, Managing Director at Design Force said “Stonewater are a fantastic organisation to work with. It was brilliant to be able to support them celebrate the achievements of this years value awards winners."
Creating the video book gave us the opportunity to take an innovative approach and we hope that the winners had fantastic evening and enjoyed taking the book home to share with their family and fiends.
Thanks for reading,

Call Design Force on 01772 643973 or email me

Can playing games make a difference to workplace culture?

Here is a quick question 

Have you ever played games at work?

No, I am not talking about playing a sneaky game of candy crush on your phone whilst no one is looking.
I am talking about playing a game that has a purpose and meaning for both colleagues and your organisation.

Could organisational gameplay be the key to a more engaged workforce, more effective team, and higher productivity?

Research has shown how playing games impacts the brain positively by increasing motivation, improving memory, driving efficiency, and even enhancing feelings of empathy among your team.
There is nothing more invigorating to the human spirit than working towards a common goal with like-minded friends who are equally dogged and passionate. It doesn’t just give us meaning and fulfillment; it inspires us to create those same feelings for others.
When we were asked to help Stonewater to develop a organisational wide game for their recent staff conference, we understood that part of our role was to also build something worthy of ownership, that inspired meaningful contributions and ideas.


From the original brief to project implementation, we worked closely with Stonewater’s communications, digital and people teams which was an amazing collaborative experience that helped bring The GRID to life.

Collaborative team-based game was a highly effective way of communicating the organisations strategy and vision.

Providing a place for organisational gameplay can provide a sense of freedom, motivation, and meaningful work once completed and what greater honor is there than to help others live and work  well and to inspire them to actualise their potential?

I can’t think of any.

Thanks for Reading,

To view a short overview of The GRID

To view the full case study

Are you transforming? Do you want to engage your people?

If so, let’s engage, it would be great to speak to you, and help bring your vision to life.

Call Design Force on 01772 643973 or email me

Friday, 24 July 2015

The creative brief – 5 simple steps

A creative brief is one of the key things we like to get to right here at Design Force. Personally, we like to scope this process out with you...getting a feel for your role, your organisation whilst asking questions that really get under the skin of what it is you’re trying to achieve.

Often we see communications that isn’t considered or fit for purpose. That’s a real shame in our eyes as marketing budgets need to work harder than ever these days. We get that!

We’d always approach the creative brief together but just in case you wanted a little guideance, here are 5 steps to help.

Step 1 – What are you aiming for?
In its simplest terms what is it that needs be done? 

Step 2  - Project Introduction
No one can immediately understand what’s in your head, only you know that. You need to help the agency build up a picture of you/your organisation and then the project in hand.

Step 3 – Who are you talking to?
Can you paint a picture of the types of people you want to receive and resonate with your brand/product / message? Don’t worry there can be lots of different types of people you are aiming your marketing at.

Step 4 – Project specifics
What do you already have in place? Do you talk to your audience in a particular way,
does your organization already have brand values or a mission statement?

Step 5 - The Single Minded Proposition (SMP)
Last but certainly not least! What is the single most important message you want to communicate?  This should be the one thing you want your reader to remember once they have seen your marketing.

Whilst the above outlined steps provide a great start, it may be that even the first steps needs a little work.
Don’t feel stuck…Talk to us about the great work we’ve been doing in our brand workshops!

Wednesday, 24 June 2015

Brand-Driven Change

Any agency worth its salt will make it clear that your brand is more than your logo: it’s your values, what you stand for, the experience that your customers have at every touch point.

Design Force Associates |  Brand-Driven Change

We believe your brand is your engine of change: the driving force behind the culture you build, the decisions you make and the behaviours you inspire.

As the common touch point for customers, staff, directors, suppliers and shareholders alike, your brand is the crucible of sustainable change within your organisation.

When built properly—when designed—it stimulates desire, loyalty, motivation and trust, internally and externally. It drives change that all stakeholders can participate in, contribute to and own. Yes, you might need research and insight, strategy and creative, social and digital. But what you definitely do need is Brand-Driven Change.

But don’t worry, it’s what we do. If you would like to run a Brand-Driven Change workshop contact our Creative Director, Simon, for details.

Tuesday, 23 June 2015

What Is Design | The Power of Linkedin

"Design is not just what is looks and feels like. Design is how it works." Steve Jobs once said this, in relation to Apple product, and he was right. He still is right. As a designer, you can quickly get caught up in how something looks, whether you're happy with the design you've settled on for a client, but it is a whole other job to actually design something that changes people's lives.

What Is Design | The Power of Linkedin - Steve Jobs Quote

Linkedin is a place to see how and where you stand as a professional, build and keep in touch with your network, and get the knowledge you need to progress. Sounds like a huge task doesn't it? That's because with something as potentially powerful as Linkedin it has to work in a way that will suit and benefit every single user.

To make Linkedin work there are a number of things that have to be the main focus -

  1. A strong brand that can sit with other successful social platforms.
  2. Smart user interface that is simple and easy to use.
  3. A strong understanding of the human mind to give the user exactly what they will want and need.

Creating something like Linkedin, when nothing like it has been done before (bar Facebook) will have been a mammoth task. So design isn't just how something looks, but how it works too. How it works technically and how it works to benefit each and every user. What is design to you? Share your thoughts over in our Linkedin group and keep the discussion going!

Wednesday, 17 June 2015

What Is Design | Design Thinking

Design Thinking is a way of strategising for designers to help them solve complex problems for their clients, that put the consumer first.

Many ways of building a strategy are from looking from the outside, but design thinking is putting yourself on the inside. For example, thinking like a consumer, or potential customer, will give you a different idea of where to start than if you stay in the mind of 'just a designer'.

What Is Design | Design Thinking

Design isn't just creativity and skill, it's finding a way to the desired outcome, while being functional, beautiful and simplistic. It involves both logical analysis and imagination.

What Is Design | Design Thinking - Design is everything

Design can be, and is, applied to everything you ever see. Products, services, buildings, fashion, advertising, physical locations… anything that involves human interaction or use. It is also used for processes, which play a big part in the way we work, live and interact with others. Design is everything, and everywhere.

What do you design? Would you call yourself a designer? Leave your thoughts on